Boosting Hygiene and Sales: A Digital Marketing Success Story for Can Sanitizer
Simply The Best Digital established Can Sanitizer as an industry leader in dumpster hygiene. Here is the Can Sanitizer success story below:
Project Brief Overview
Revamped & Enhanced Digital Presence
Can Sanitizer, a trash can cleaning company, encountered a major hurdle with a disjointed and lackluster digital presence that inadequately represented their brand ethos and failed to resonate with their intended audience.
STBD’s strategic move was aimed at boosting online visibility, captivating prospective customers, and fostering business expansion by solidifying their brand direction and establishing a strong, recognizable brand within the market.
Objectives
- Increase Brand Awareness: Significantly boost brand awareness and familiarity among the target audience.
- Enhance Digital Presence: Create the company’s website and overall increase online visibility.
- Optimize Lead Generation: Utilize various digital channels to generate quality leads.
Strategies and Execution
- Website Redesign:
- We developed a user-friendly, visually appealing, and mobile-responsive website.
- Enhancements for boosting conversion rates involved simplifying site navigation, creating distinct calls-to-action, and a clear services page.
- Google My Business Management:
- Conducted an in-depth examination of competitor business listings within the industry, uncovering opportunities for differentiation and dominance by establishing superior business listings
- Used keywords to target and enhance the rankings of the business listing.
- Brand Design:
- Developed a brand palette design with an included logo and flow.
- Added touches to ensure brand awareness throughout digital platforms.
Client’s Needs
Digital Branding Solutions
- Impressive Graphics: Can Sanitizer’s remarkable expansion serves as a powerful endorsement of the impact of customized, holistic digital marketing strategies. By aligning closely with their business objectives and target demographic, Simply The Best Digital devised a bespoke digital strategy for Can Sanitizer that delivered substantial outcomes.
- Substantial Increases: This approach not only heightened their online presence but also significantly propelled their growth, demonstrating the efficacy of a well-orchestrated digital marketing plan tailored to meet specific business needs.
Website Performance
- Stimulated Conversion Rates: The revitalization and enhancement of the Can Sanitizer website resulted in a notable uplift in conversion metrics. Concentrating on an intuitive user interface, unambiguous communication, and fluid site, we created a digital space that proficiently transforms visitors into patrons.
- Boosted User Engagement: Our approach encompassed refining the website content for search engine visibility (SEO), guaranteeing that Can Sanitizer drew in a greater audience while also fostering substantial interactions. This led to a reduction in bounce rates and a rise in the duration of user visits, signaling enhanced user intrigue and interaction.
- SEO-Driven Strategy: Incorporating content optimized for search engines was crucial in boosting the Can Sanitizer website’s online presence, leading to expanded exposure and drawing in a more defined audience.
Google My Business Success
- Effective Local SEO: In our targeted campaign to enhance Can Sanitizer’s market standing, we conducted an in-depth examination of competitor business listings within the industry sector, uncovering opportunities for differentiation and dominance by establishing superior business listings that eclipsed the standards of our toughest competitors.
- Business Listing Success: A crucial element of our strategy was the meticulous refinement of existing business listings, particularly through the accuracy of crucial details. This focused and strategic effort quickly bore fruit, propelling Can Sanitizer to a leading position in search engine results for highly sought-after keywords in just three months.
- Visibility Success: This rapid ascent underscored the potency of our digital marketing expertise and our ability to significantly amplify Can Sanitizer’s online visibility and market penetration.