Good Press Publishing was founded in 1999 by Adam Goodkin when he launched Simply the Best Magazine, an award-winning regional Florida lifestyle publication. His first publication was founded in 1996 in Los Angeles, called The Renter magazine was acquired by the Los Angeles Times in 1998. Over the past 2 decades, he has grown Simply the Best into one of the largest high-end publications in South Florida with average page counts over 200 pages each issue.
We Are Simply The Best...
Full Service Marketing Company
Simply the Best Digital and Public Relations is a full-service digital agency under the Good Press Publishing umbrella specializing in SEO/Website Design/PPC/Google My Business and all Social Media and digital advertising throughout South Florida.
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Why Work with Us
5 Principles of Our Work
Simply the Best Public Relations is a boutique Public Relations firm based in South Florida. The STBPR team capitalizes on our collective knowledge and experience to create and implement the best public relations and digital marketing campaigns for our clients. Our dedicated professionals work to position our clients in news stories, trend pieces, lifestyle features, industry stories, product placement, and more, on local and national television, radio, print, online and in essential social media platforms.
Industry Experience
Brilliant Team
Creative & Professional
Complex Solutions
100% Result Guarantee
Michael Ledwitz EDGE Real Estate Brokers
regular customer
Their knowledge of social media and true industry connections proved to be the difference in the positive results we experienced.
Phyllis Green Green Advertising Video Production
business owner
Their PR Action Plan was highly successful due to Kim’s diligence, professionalism, and depth of her media contacts.
Julian Rubinstein
regular customer
From the beginning STB PR has had huge success in getting my name out there in national media outlets.
Dan Teixeira
regular customer
Their personal one on one approach with the media and myself I believe has resulted in my receiving the attention my business required.
Brian Bizub
student
Simply the Best PR has served Palm Beach Orthopaedic Institute very well and I appreciate all that they have done for us over the past few years.
Our Process
1. Step One Plan Missions and Goals
First, we define the mission for each individual company’s goals. As marketing professionals we attempt to be:
- Specific.
- Measurable.
- Aspirational.
- Realistic.
- Time-bound.
2. We Analyze Industry Positioning
Once we have your company’s missions and goals mapped out. We perform a comprehensive SWOT Analysis.
- Strengths, or the things your company does well in comparison to its competitors.
- Weaknesses, or the factors that may hold your organization back from market success.
- Opportunities, including the external elements like trends that could create the potential for new business or revenue streams.
- Threats, or external factors (economic, political, technological, etc.) that might create obstacles for your company.
3. We Develop a Marketing Strategy
We find the marketing avenues that are going to be the best bang for your buck.
- Product: The items or services your brand offers in response to customer wants and needs.
- Price: The cost of the product and the value provided to the customer.
- Promotion: The marketing efforts you use to support the product, including messaging specific to your target audience.
- Place: Here is where your distributed channels come into play. This P refers to the physical and digital distribution channels that provide access to your promotional materials, marketing messaging, and enable sales.
4. Work The Marketing Strategy
A strong marketing plan is essential for a business to survive. Knowing your “target market” is the foundation of a well-designed plan. We will map out a strategic step by step plan for success.
Let us sit down with you and look over your marketing plan today!
- Do you have questions about your current plan?
- Do you have an upcoming project that needs a marketing push?
- With a consultation, we can get you on the right track.
5. We Evaluate & Modify
Many organizations make the mistake of not evaluating as they go. Evaluations of marketing endeavors are important.
- Evaluate
- Modify
- Repeat
6. Make The Client Money
The overall agenda of marketing is to make you money. If we can’t do it, no one can!