The client came into our office and told us she had exclusive rights to an innovative and high-end anti-aging/anti-wrinkle line of products for men and women. Initially, the client was building her business plan under the brand name, Trend Alert. Due to the high-end nature of the product and price point, we suggested a complete rebranding of the company to represent the luxury product line. Thus, Balancè replaced Trend Alert.
Over the next several months, we created an eCommerce website, social media channels, a Google Business Profile, an Amazon Seller account, Digital Ads accounts, and more. Upon completion of Balancè’s digital foundation, we launched a major press release announcing the new luxury skincare brand. We capitalized on the publicity from the press release by pushing hard through various marketing channels and the rest, as they say, is history.