Elevating Aastro Roofing Company’s Online Presence: A Digital Marketing Success Story
Elevating Aastro Roofing Company’s Online Presence: A Digital Marketing Success Story
In this digital marketing journey, Simply The Best Digital demonstrated its expertise, reshaping the online narrative of Aastro Roofing Company. Here is a deep dive into one of our proudest success stories:
Project Brief Overview
Initial Challenges: Aastro Roofing’s Digital Predicaments
Aastro Roofing initially approached us dissatisfied with their current marketing firm’s results. A preliminary assessment highlighted two critical issues: their business listings on platforms like HomeAdvisor were ranking higher than their official website, and these platforms were siphoning potential direct leads, incurring extra costs.
Root Cause Analysis: Potential clients already knew about the Aastro Roofing brand. However, due to the prevailing online setup, they could not directly engage with the company, causing potential revenue losses.
Our Strategy: A Comprehensive Digital Revamp
To rectify this, we embarked on a transformative journey to elevate their brand visibility and enhance direct client engagement. Our solution’s cornerstone was redesigning their website, optimizing it for higher conversions on mobile and desktop platforms. Additionally, we launched a press release campaign to improve the visibility of their Name, Address, and Phone Number, aiming to prioritize their official site in brand searches.
Our all-inclusive package, priced at $3200 per month, incorporated services like Facebook Ads Management, Google My Business Management, SEO for roofers spanning three counties, and Pay-Per-Click Advertising. This robust strategy aimed at boosting their revenue significantly, with remarkable results witnessed over a few months.
Client’s Needs
Client’s Needs
Web Design & SEO
At Simply The Best Digital, we embarked on a mission to revolutionize Aastro Roofing’s digital footprint through the launch of a revamped website. Our comprehensive strategy involved meticulous keyword analysis, fine-tuning both the on-page and off-page elements to SEO perfection and perpetually tracking the trajectory of our advancements. Leveraging our expertise, the website swiftly ascended the search engine ranks, amplifying its online presence and attracting a surge of valuable leads.
Google Business Management
Step 1: Competitive Analysis in Palm Beach County
We began by analyzing the competitors and scrutinizing their business listings to understand their market positioning better. A plan was conceived to create 400 business listings to outperform their fiercest competitors, who had 360+ listings.
Step 2: Revamping Business Listings
The company’s earlier location in Boca Raton was still prevalent in several listings, a discrepancy we corrected during the business listing buildout. This cleanup was a parallel process, coupled with addressing other existing issues.
Outcome: The revamped strategy catapulted them to the top positions for high-volume keywords within three months.
Paid Advertising – Google Ads & Social Media
Within a short span, Aastro Roofing witnessed a remarkable metamorphosis, catapulting their earnings to new heights. This case study stands as a vivid testimony to the power of customized digital advertising solutions, skillfully crafted by Simply The Best Digital, in steering a business firmly towards its envisioned objectives through adept utilization of Google Ads and strategic Paid Social Media Advertising campaigns.
