What is Google Local Search
If you were wondering what this is then you are probably unsure of how it can help your company. Well local search is when a person types in something like ‘best pizza restaurant near me’, now if you are an Italian restaurant you’re gonna want to be on that front page. So how do you go about getting one and targeting those terms? Well let us explain.
How to get a Google local listing
So now that you know what local search does let’s talk about the best way to go about getting involved. First off you need a Google My Business account, this may take a few days but it’s worth it. Here’s a few steps to try taking.
- Simply find if an account exists and claim it. If not, create your own from scratch.
- Wait for a post card to arrive in the mail to verify the account.
- Go in and optimize the account from top to bottom
- If you are struggling to set up an account and optimize it you might want to call a digital marketing company like Simply the Best Digital.
The steps may seem somewhat tedious but you do have options on how to go about it. It’s also the best way for you to be found through local search.
Is Google local search important for small businesses?
To be honest, local search is probably the most important thing to a small business. It offers so many benefits that it’s surprising more small businesses do not participate. Some benefit local search gives small businesses are the following:
- It Levels the Playing Field: when small business target a smaller area it is easier to market and can even compete against larger companies in their industry due to the specified targeting
- It Encourages Interaction: The interaction between local customers tends to be stronger. The reason behind that is they get to know your business better and it’s convenient for clients.
There’s so many other reasons but that’s only to list a few. When you are competing with big conglomerate companies nationally it can get a bit difficult for smaller businesses. Therefore the local market is exactly where you want to dominate.
Local Search Marketing Starting Point
To start you on your local search journey try creating a google my business account. Again if it’s difficult or you’re unsure of how to optimize it… call Simply The Best Digital. We can help you dominate local search and get the traction you want. We provide everything from helping you start an account to optimizing it. So call today so we can help you with your digital marketing needs, after all, we are simply the best at what we do!