Why You Need Landing Pages
If you have heard of a landing page then you have probably asked the question why do I need one and what is their purpose? This question is one that gets asked frequently and it is understandable due to the digital marketing sphere constantly evolving and changing. But here’s a few reasons that landing pages are important and how to get the most out of them.
Searching the Web
When people search the web they are looking for a specific answer. A lot of the time they will click off of a site listed if they are forced to navigate the site to get to the answer they want. This is where landing pages play a big role. You can construct landing pages specifically for this purpose. This gives clients the exact page the answer they are searching for would be on.
Unlike the rest of your site, the landing page is strictly business. This page has nothing flashy or distracting and leads a client purely to the information they are looking for.
What exactly Landing Pages Are..
While to most people landing pages just look like a regular website they are not. Landing pages usually feature logo branded content to ensure clients the site is safe. The page is very straightforward and doesn’t usually feature a menu bar. A landing page’s premiere goal is to convert a browser into a client.
How does it Convert?
Well there’s numerous different ways to ensure your landing page converts. One would be adding a form to the page. This way you are able to collect a way to contact those clients. Really any form of call to action works here, but the placement is key. In fact there’s certain guidelines for landing page placement of things for a good conversion rate.
Landing Pages and SEO
Landing Pages can be a good thing to utilize for SEO. An SEO Landing Page attracts organic search traffic for a specific set of keywords. The content then is hyper targeted towards that person’s search query. Although the landing pages main purpose is conversion it is also a really vital tool to lead generatio
How do I create a landing page?
Well there’s plenty of different ways to create a landing page, but to ensure its effectiveness it is a good idea to hire a digital marketing company. They have the knowledge of Web Development, SEO, Content Creation and Lead Generation. By employing a company like Simply The Best Digital you are ensuring that the page is fully optimized and able to perform in the way it is meant to.