Welcome to our Frequently Asked Questions (FAQs) section.

As a leading digital marketing agency, we understand that navigating the digital landscape can be complex and sometimes confusing. That’s why we’ve compiled a list of the most common questions we receive from our clients about our services, from website development to SEO, social media marketing, Google Ads, and more. We believe in transparency and helping our clients understand every aspect of our work. If you can’t find the answers you’re looking for here, please feel free to reach out to us directly. We’re here to help!

Social media marketing is the use of social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements.

Social media marketing can help increase brand recognition, improve brand loyalty, provide richer customer experiences, increase website traffic, and enhance SEO rankings. It’s also a cost-effective way to reach a large audience and understand more about consumer behavior.

The answer to this depends on where your target audience spends their time. It’s generally beneficial for most businesses to have a presence on Facebook, Instagram, and LinkedIn. However, platforms like Twitter, Pinterest, Snapchat, and TikTok can also be beneficial depending on your audience and type of business.

Paid social advertising, also known as social media advertising, is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social advertising.

Paid social advertising can increase your brand’s reach, allow for more advanced targeting and retargeting, drive quality traffic to your website, assist in building your email list, and ultimately increase conversions and sales.

The amount you should spend on social media advertising depends on several factors, including your business size, overall marketing budget, and specific business goals. As a general rule, it’s often suggested that businesses should spend around 5-15% of their total revenue on marketing, and a portion of this should be allocated to social media advertising.
You can use several metrics to measure the success of your social media marketing and paid social advertising efforts. These include metrics like engagement (likes, comments, shares, saves), reach, impressions, follower growth, website traffic generated from social media, and conversion rates for paid advertising.

Organic social media refers to unpaid content (posts, shares, likes, comments) on a brand’s social media profile. Paid social advertising, on the other hand, refers to paying to display advertisements or sponsored messages to social media users based on user profile characteristics.

The frequency of posting on social media can depend on the platform, your audience, and your goals. However, consistency is critical. It’s generally suggested to post at least once daily on platforms like Instagram and Facebook, while platforms like Twitter might require more frequent posting.

The content you share on social media should be relevant to your audience and align with your brand. It can include updates about your products or services, educational content, entertaining content, behind-the-scenes looks at your company, user-generated content, and more. The goal is to engage your audience and provide value.