Welcome to our Frequently Asked Questions (FAQs) section.

As a leading digital marketing agency, we understand that navigating the digital landscape can be complex and sometimes confusing. That’s why we’ve compiled a list of the most common questions we receive from our clients about our services, from website development to SEO, social media marketing, Google Ads, and more. We believe in transparency and helping our clients understand every aspect of our work. If you can’t find the answers you’re looking for here, please feel free to reach out to us directly. We’re here to help!

SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves making changes to your website design and content that make your site more attractive to search engines.

SEO works by communicating to the search engines your website’s relevancy and importance with respect to specific search terms. It involves various strategies and techniques that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
SEO is a long-term strategy, and it can take several months to begin seeing results. This is because it takes time for search engines to recognize your SEO efforts and for your site to move up in the search engine results pages. However, once you start seeing results, the benefits of SEO are often long-lasting.
Organic search refers to the non-paid results that appear in search engines, which are ranked based on their relevance to the search term. Paid search refers to advertisements businesses pay for to appear at the top of search engine results when users search for specific keywords.

Keywords in SEO are the words and phrases that searchers enter into search engines. They are what users type into search engines when they want information. They’re also the words and phrases that describe the topics your site is about, which is what search engines use when they’re deciding which sites to show in their results.

On-page SEO refers to tactics that you implement on your own website to improve your search rankings, such as optimizing your content for keywords, improving your site’s loading speed, or making your site mobile-friendly. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages, such as earning backlinks from other reputable sites.

Backlinks are links from other websites to your site. They’re important because search engines see backlinks as a vote of confidence from other sites. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore worth surfacing on a search engine result page. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.

Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches on Google and other search engines. It’s important for businesses that rely on local customers or operate in geographic areas.

Mobile SEO is important because more and more people are using their mobile devices to search the web. If your site isn’t optimized for mobile, you could be missing out on a huge source of traffic. Additionally, Google uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for indexing and ranking.

A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google’s ranking algorithm, or a manual review that suggests a web page used “black hat” SEO tactics. To avoid it, follow Google’s guidelines for quality content, avoid duplicate content, and