Welcome to our Frequently Asked Questions (FAQs) section.
As a leading digital marketing agency, we understand that navigating the digital landscape can be complex and sometimes confusing. That’s why we’ve compiled a list of the most common questions we receive from our clients about our services, from website development to SEO, social media marketing, Google Ads, and more. We believe in transparency and helping our clients understand every aspect of our work. If you can’t find the answers you’re looking for here, please feel free to reach out to us directly. We’re here to help!
Google Ads is an online advertising platform developed by Google where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Google Ads works on an auction system, which takes place every time a user performs a keyword search. To “win” the Google Ads auctions and see your ad appear for relevant keywords, you’ll need to optimize your Quality Score and bid amount.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Keywords in Google Ads are the words or phrases that advertisers bid on and the ones that they think their customers will type into Google when looking for their products or services. When a Google user types a query into the search field, Google looks at the advertisers bidding on that keyword and puts the ones willing to pay the most at the top spots of the search results page.
Google Ads is a pay-per-click service that allows you to put your ads to the top of the search results page for specific keywords. SEO or Search Engine Optimization involves optimizing your website to rank higher in the organic search results.
The cost of Google Ads depends on several factors, including the competitiveness of your keywords, your geographic location, and the quality of your ad campaigns. On average, businesses spend between $9000 and $10,000 per month on Google Ads.
Google Ads provides a range of metrics you can use to measure the success of your campaigns. These include impressions, clicks, click-through rate (CTR), quality score, conversion rate, cost per conversion, and return on ad spend (ROAS).
Yes, Google Ads allows you to target your ads based on specific locations, times, and devices. You can choose to show your ads to people in certain countries, regions, or cities, or within a set distance from your business. You can also choose specific hours or days of the week for your ads to appear, and which types of devices to target.
Remarketing, also known as retargeting, is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Ad extensions are additional pieces of information about your business, like a phone number or a link to a specific page on your site, that can be added to Google Ads. These can make your ad more useful to users and can lead to improved click-through rates.
Chris obtained his Bachelor of Science degree from Southeastern University where he studied Communication & Mass Media with a focus on marketing. He has more than 20 years of digital marketing experience and he has worked with some high-profile clients including Amazon and ESPN.
Simply The Best Digital Marketing is a full-service digital marketing agency dedicated to providing excellence in SEM, SEO, Analytics, Conversion, Reputation, and Social media. We’re passionate about helping businesses and professionals grow by crafting online marketing strategies that are uniquely tailored to their needs and goals. Connect with us to learn how we can turn your digital aspirations into reality.
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