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Digital Advertising

Digital Advertising Services

Simply The Best Digital Marketing offers expert strategies to generate leads and sales for forward-thinking companies. Learn more about our services., we provide comprehensive digital advertising services designed to effectively enhance your brand’s online presence, engage your target audience, and drive growth. Our solutions span across Search Engine Optimization (SEO) to boost your website’s organic ranking, Pay-Per-Click (PPC) and Display Advertising to strategically position your brand in front of your audience, and Social Media Advertising to connect with customers on platforms they frequent. We’re also experts in Content Marketing, creating valuable, engaging content to foster relationships with your audience, as well as Email Marketing to maintain direct communication with your customers. Our team utilizes advanced Retargeting strategies to encourage return visits and conversions, while our Video Advertising services optimize the growing market of video content consumers. Leveraging data-driven insights and strategic creativity, we aim to maximize your ROI and propel your business forward in the digital landscape.

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Market/Competitor Research

Our research determines the best plan of action for your business

Engaging Ad Content

We create ad content specifically catered to your target audience

Advertising Analytics

Account setup and realtime monitoring of visitors to your site

Customer Service & Support

We will guide you throughout the process from start to finish

Simply The Best Digital Advertising Services

Search Engine Marketing (SEM)

Transforming Your Online Visibility: Unleashing the Power of Targeted Search Engine Marketing

At Simply The Best Digital, we specialize in exceptional Search Engine Marketing (SEM) services, dedicated to bringing your brand to the forefront of the digital world. Our strategic SEM solutions are designed to dramatically boost your online visibility, bringing your products and services directly to the customers who are actively searching for them.

Understanding the power of search engines and the role they play in shaping the digital journey, we leverage advanced keyword research and data-driven insights to create highly targeted Pay-Per-Click (PPC) campaigns. These campaigns serve to not only increase your visibility on major search engines like Google and Bing but also ensure that every click counts by reaching out to an audience that is genuinely interested in what you have to offer.

Strategic SEM Partnerships: Monitoring, Optimizing, and Exceeding Your Digital Marketing Goals

With Simply The Best Digital, you’re not just getting an SEM service. You’re investing in a strategic partner committed to your success. Our team continuously monitors and optimizes your SEM campaigns, focusing on achieving high-quality scores, lowering your Cost-Per-Click (CPC), and maximizing your Return on Investment (ROI). We understand that each click is a potential customer, and we strive to turn that potential into reality.

Experience the power of effective Search Engine Marketing https://simplythebestdigital.com/with Simply The Best Digital. Let’s transform your digital presence and connect you with customers who are searching for your business today.

By the Numbers: Eye-Opening Statistics about Search Engine Marketing (SEM)

• Google Dominance: Google accounted for over 90% of global desktop search traffic.

• Mobile Matters: More than 60% of Google searches come from mobile devices.

• Paid vs. Organic: Paid search results earn about 41% of the clicks on search results pages, even though they account for only 15% of the listings on the search page.

• Local Searches: Around 46% of Google searches are for local information.

• PPC Success: Businesses typically earn an average of $2 in revenue for every $1 spent on Google Ads.

• B2B SEM: About 90% of business owners use search engines to research purchases for their business.

• Position Power: The top three paid ad spots receive 46% of the clicks on the page.

• SEO & SEM Partnership: SEM works well with Search Engine Optimization (SEO). For instance, businesses often see a boost in organic traffic up to 27% during their paid ad campaigns.

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∗ We specialize in Microsoft Ads through Bing, too! Click to learn more

Google Ads

Maximize Your Reach with Our Expert Google Ads Management

Harness the power of the world’s leading search engine with Simply The Best Digital’s Google Ads management services. With over 90% of the global search market share, Google is a critical platform for businesses looking to boost their online visibility. Our team of certified Google Ads specialists are here to help you capitalize on this vast potential.

Google Ads, a crucial part of Search Engine Marketing (SEM), allows your business to appear right at the top of search results, reaching customers precisely when they’re actively searching for the products or services you offer. But mastering Google Ads involves more than just bidding on keywords. It requires strategic planning, continual monitoring, and regular optimization, which is where we come in.

At Simply The Best Digital, we utilize advanced keyword research tools to identify the terms your potential customers are using and optimize your ads for these keywords to drive high-quality, relevant traffic to your website. Our team continually fine-tunes your campaigns based on insights, ensuring your ads consistently deliver the best possible results.

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Enhance Your Social Media Marketing with Simply The Best Digital’s Influencer Marketing

Content Marketing

Drive Engagement and Growth with Strategic Content Marketing

In a world where consumers are bombarded with information, how does your brand rise above the noise? At Simply The Best Digital, we believe the answer lies in a powerful narrative. Through our diverse content marketing services, we craft engaging stories that connect with your audience, build trust in your brand, and inspire meaningful action.

Blog Posts: Our skilled writers create engaging, SEO-friendly blog posts on topics relevant to your industry. These posts not only drive traffic to your website but also establish your brand as a knowledgeable authority in your field.

E-books and Whitepapers: We craft in-depth e-books and whitepapers that provide valuable insights to your readers. These resources position your brand as a thought leader and can be an effective tool for lead generation.

Infographics: Our creative team designs eye-catching infographics that distill complex information into an easy-to-understand visual format. Infographics are shareable, increasing your brand’s visibility and reach.

Webinars and Podcasts: We help you create and promote engaging webinars and podcasts. These platforms provide a unique opportunity to connect with your audience on a personal level and share your expertise.

Video Content: From how-tos to customer testimonials, we create captivating video content that tells your brand’s story. Video is highly engaging and can dramatically improve your website’s dwell time, a key SEO factor.

Social Media Posts: We develop compelling content for various social media platforms, tailored to their specific audience and format. Social media content increases your brand’s visibility, drives traffic to your site, and fosters community engagement.

Case Studies: Our team crafts detailed case studies that showcase how your products or services have helped your customers. These real-world stories build trust and credibility in your brand.

Newsletters: We create and manage effective email newsletters that keep your brand top of mind for your subscribers. Newsletters nurture customer relationships and keep your audience informed about your latest offerings or industry news.

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Additional Digital Advertising Services

Additional Digital Advertising Services to Elevate Your Business

Display Advertising

Display advertising is a powerful way to increase brand awareness and reach potential customers. Our display ads are designed to visually appeal to your audience through engaging graphics, which are strategically placed on relevant websites. At Simply The Best Digital, we make sure your ads reach the right people at the right time, boosting your visibility and attracting more leads.

Video Advertising

Videos are an incredibly effective medium for capturing audience attention. Our video advertising services include the creation and promotion of compelling video content that resonates with your target audience. From brief product explainer videos to longer, more detailed testimonials, we utilize the influential power of video to help increase engagement, drive conversions, and enhance your brand’s online presence.

Retargeting/Remarketing

Have you ever wished you could remind visitors of your services or products after they’ve left your website? With our retargeting/remarketing services, we make this possible. We strategically place your ads in front of these audiences as they browse other parts of the web, encouraging them to return and complete their purchase. This strategy enhances conversion rates and keeps your brand at the forefront of their minds.

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Affiliate Advertising

Affiliate advertising is a cost-effective way to drive traffic and boost sales. By partnering with affiliate marketers, we can promote your products or services to their audience, creating a win-win situation. You’ll only pay when a sale or lead is generated, making it a low-risk and high-reward marketing strategy. At Simply The Best Digital, we ensure these partnerships align with your brand values and target the right audience.

Programmatic Advertising

Welcome to the future of ad buying. Programmatic advertising takes efficiency to new heights. Leveraging sophisticated AI technology, it automates the buying, placement, and optimization of media inventory, replacing the traditional method that involves human negotiations and manual insertion orders. It uses real-time data to decide which ads to buy, how much to pay for them, and where they should be placed for maximum effect. This approach not only increases the speed and efficiency of your digital advertising campaigns but also allows for a higher degree of personalization and targeting. At Simply The Best Digital, we harness the power of programmatic advertising to deliver more effective, data-driven campaigns, enhancing your reach, engagement, and overall marketing ROI.

By adding programmatic advertising to our comprehensive suite of services at Simply The Best Digital, we ensure that our clients have access to the most cutting-edge strategies in digital marketing. Let us transform your digital advertising experience and propel your business to new heights of success. Contact us today to learn more about our innovative and powerful marketing solutions.

Mobile Advertising

With the increasing number of smartphone users worldwide, mobile advertising has become a crucial component of any successful digital marketing strategy. We tailor your ads for the mobile user experience, considering the unique requirements of mobile screens and user habits. Whether through in-app advertisements, mobile search ads, or SMS marketing, our mobile advertising strategies are designed to reach your audience wherever they are, maximizing your reach and impact.

At Simply The Best Digital, we understand the unique dynamics of each advertising platform. We ensure your advertising strategies are well-optimized, audience-focused, and designed to deliver the best return on investment. Let us help your business realize its full digital potential and achieve its marketing objectives. Get in touch with us today!

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Launch Your Business to New Heights with Simply The Best Digital marketing

Launch Your Business To New Heights With Simply The Best Digital

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Frequently Asked Questions (FAQS)

Google Ads PPCchris@simplythebestdigital.com2023-12-27T17:03:38+00:00

Google Ads PPC

Welcome to our Frequently Asked Questions (FAQs) section.

As a leading digital marketing agency, we understand that navigating the digital landscape can be complex and sometimes confusing. That’s why we’ve compiled a list of the most common questions we receive from our clients about our services, from website development to SEO, social media marketing, Google Ads, and more. We believe in transparency and helping our clients understand every aspect of our work. If you can’t find the answers you’re looking for here, please feel free to reach out to us directly. We’re here to help!

What is Google Ads?

Google Ads is an online advertising platform developed by Google where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

How does Google Ads work?

Google Ads works on an auction system, which takes place every time a user performs a keyword search. To “win” the Google Ads auctions and see your ad appear for relevant keywords, you’ll need to optimize your Quality Score and bid amount.

What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

What are keywords and how do they work in Google Ads?

Keywords in Google Ads are the words or phrases that advertisers bid on and the ones that they think their customers will type into Google when looking for their products or services. When a Google user types a query into the search field, Google looks at the advertisers bidding on that keyword and puts the ones willing to pay the most at the top spots of the search results page.

What is the difference between Google Ads and SEO?

Google Ads is a pay-per-click service that allows you to put your ads to the top of the search results page for specific keywords. SEO or Search Engine Optimization involves optimizing your website to rank higher in the organic search results.

How much does Google Ads cost?

The cost of Google Ads depends on several factors, including the competitiveness of your keywords, your geographic location, and the quality of your ad campaigns. On average, businesses spend between $9000 and $10,000 per month on Google Ads.

How can I measure the success of my Google Ads campaigns?

Google Ads provides a range of metrics you can use to measure the success of your campaigns. These include impressions, clicks, click-through rate (CTR), quality score, conversion rate, cost per conversion, and return on ad spend (ROAS).

Can I target my ads to specific locations, times, or devices?

Yes, Google Ads allows you to target your ads based on specific locations, times, and devices. You can choose to show your ads to people in certain countries, regions, or cities, or within a set distance from your business. You can also choose specific hours or days of the week for your ads to appear, and which types of devices to target.

What is remarketing and how does it work in Google Ads?

Remarketing, also known as retargeting, is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

What are Google Ad Extensions?

Ad extensions are additional pieces of information about your business, like a phone number or a link to a specific page on your site, that can be added to Google Ads. These can make your ad more useful to users and can lead to improved click-through rates.

Social Media Marketingchris@simplythebestdigital.com2023-12-27T17:06:28+00:00

Social Media Marketing

Welcome to our Frequently Asked Questions (FAQs) section.

As a leading digital marketing agency, we understand that navigating the digital landscape can be complex and sometimes confusing. That’s why we’ve compiled a list of the most common questions we receive from our clients about our services, from website development to SEO, social media marketing, Google Ads, and more. We believe in transparency and helping our clients understand every aspect of our work. If you can’t find the answers you’re looking for here, please feel free to reach out to us directly. We’re here to help!

What is social media marketing?

Social media marketing is the use of social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements.

What are the benefits of social media marketing?

Social media marketing can help increase brand recognition, improve brand loyalty, provide richer customer experiences, increase website traffic, and enhance SEO rankings. It’s also a cost-effective way to reach a large audience and understand more about consumer behavior.

Which social media platforms should my business be on?

The answer to this depends on where your target audience spends their time. It’s generally beneficial for most businesses to have a presence on Facebook, Instagram, and LinkedIn. However, platforms like Twitter, Pinterest, Snapchat, and TikTok can also be beneficial depending on your audience and type of business.

What is paid social advertising?

Paid social advertising, also known as social media advertising, is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub-audience. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social advertising.

What are the benefits of paid social advertising?

Paid social advertising can increase your brand’s reach, allow for more advanced targeting and retargeting, drive quality traffic to your website, assist in building your email list, and ultimately increase conversions and sales.

How much should I spend on social media advertising?

The amount you should spend on social media advertising depends on several factors, including your business size, overall marketing budget, and specific business goals. As a general rule, it’s often suggested that businesses should spend around 5-15% of their total revenue on marketing, and a portion of this should be allocated to social media advertising.

How can I measure the success of my social media marketing and paid social advertising?

You can use several metrics to measure the success of your social media marketing and paid social advertising efforts. These include metrics like engagement (likes, comments, shares, saves), reach, impressions, follower growth, website traffic generated from social media, and conversion rates for paid advertising.

What's the difference between organic social media and paid social advertising?

Organic social media refers to unpaid content (posts, shares, likes, comments) on a brand’s social media profile. Paid social advertising, on the other hand, refers to paying to display advertisements or sponsored messages to social media users based on user profile characteristics.

How often should I post on social media?

The frequency of posting on social media can depend on the platform, your audience, and your goals. However, consistency is critical. It’s generally suggested to post at least once daily on platforms like Instagram and Facebook, while platforms like Twitter might require more frequent posting.

What kind of content should I share on social media?

The content you share on social media should be relevant to your audience and align with your brand. It can include updates about your products or services, educational content, entertaining content, behind-the-scenes looks at your company, user-generated content, and more. The goal is to engage your audience and provide value.