If Your Organic Traffic Suddenly Dropped, Here’s Why That Might Be Happening
If your organic traffic on your site suddenly dropped you are probably wondering why? Well, there’s a few possibilities as to why this is. We are here to help, so do not panic! We’ll help try to get you to the route of the problem to stop the loss of your ranking, conversion, and most importantly sales. Here’s a few things to check which will maybe provide you the answers you are looking for.
Google Search Console
Google Search Console allows you to see your sites organic traffic and beyond. Therefore it may be able to help highlight the issue and give you a starting point as to what needs to be fixed. Search Console also gives you the ability to optimize your visibility and site indexing. It gives you basic information to run small diagnostics as well as pinpointing exactly when the change happened.
Your Site Tracking
Sometimes the drop in organic traffic is due to unreliable data. By this I mean it could be related to your sites tracking. Sometimes changes you make to the code on your website or analytics plug in can cause problems for tracking. Therefore the information you are receiving becomes skewed.
So it’s always a good idea to check your site’s tracking code and information. If something does appear to be wrong with the tracking go to Google Analytics and look at the troubleshooting tips.
Now to anyone who is familiar with Search Engine Optimization, it is no surprise that every so often Google decides to change how its algorithm works. Usually the changes are small but sometimes can mess with a company’s ranking.
That’s why in digital it’s always important to read up on current trends and changes to how optimization works. There are plenty of sites out there to help you stay updated on the changes and new methodologies to use. Knowing these changes are beneficial so that you are ranking properly and not penalized for the new changes.
If your site loses links you may see a direct loss of referral traffic. Inbound links give your site authority and when you lose them that tells Google your site isn’t authoritative anymore. Therefore your ranking and traffic will drop. If you think this is your issue you may want to use tools like Ahrefs to determine if that is the case.
If it is proven to be the reason, you have a few options as to how to go about fixing it. You can either contact the sites that rid of your backlinks or set up new link-building efforts. The first option is simple if you have a relationship with the owner of the original site but if not it may prove to be difficult. The second option is slightly simpler because you have the option to write guest posts, join influencer marketing campaigns, or leverage social media for backlinking.
So what if I still can’t figure it out?
Well, there are numerous other things you can check or you can get help from professionals like we have here at Simply The Best Digital. Here at Simply the Best we can not only help you get to the bottom of your original issue, but can also help you further your traffic through our numerous digital marketing efforts. Call us today and we can help you find a plan that will generate more traffic to your site and help you with all your digital marketing efforts.