Things you can do to Make Your Site More Accessible
Website accessibility is very important for numerous reasons, whether it be for SEO purposes or lead conversions. The more time a person spends on your site the more of a chance to convert them into a potential client. If you’re wondering what exactly website accessibility means, it’s all about making the site user friendly, enticing, and engaging with the user’s experience. If you are wondering how you can do so, here’s a few tips to keep in mind.
A design that works for both mobile and desktop
In today’s world people use the internet both on their phones and computers. Therefore when creating your site is important to keep both in mind. This means the size readability of each page, and the access to those pages should be simple enough that a baby could do it (ok maybe not a baby). This all plays into user experience and how potential clients will interact with your site.
Websites should never be overstuffed with written content. Keeping a balance between text and photos is important plus giving just general information. This opens the opportunity that a potential client can reach out and ask more specific questions. Thus a messaging system is an amazing idea! This can not only answer customers general questions but also gives you the opportunity to respond to those which would be more difficult. It also gives the site a more personal touch.
Internal Search Features
When people are looking for things online they want to simply find the answers or things they are looking for. Your site is no different, therefore having a search bar on your site is very important for user experience. This makes user navigation quick and easy.
A very important feature on any site is a form. This is the best way to capture client information and turn a potential lead into a sale. This is a good place to open a line of communication. You can vet which leads are good, what exactly a client is looking for, and their contact information. It’s a good way to get a start on what needs to be done and discussed.
Text Color, Size, and Organization
Paying attention to how certain colors are perceived is actually very important when creating your website. Red can be perceived as cautionary or angry so sticking to neutrals like white or black is a smart decision. Not to mention the size of the text on the page, it should be easy to read on all devices.
So what else can I do?
Well, if you have tried all these tricks why not have a company like Simply The Best Digital optimize your site for you. We work on having your site be extremely accessible and easy to use for SEO purposes.