Law firm pay per click
Law firm pay per click (PPC) is a beautiful way to get things rolling. While SEO is an excellent marketing tool, it takes time and patience. However, with pay per click, once the landing pages are developed, and the marketing copy is written, it is merely ready to go.
The object is, you pay when they click. Our job is to get your potential client to click and call or set up an appointment. We will write up the ad in a manner that will draw them into your landing pages or website; from there, the site is set up so that it is easy to navigate. The site will be loaded up with information about the services that you offer. We believe that it is essential to explain the type of services you offer, maybe tell about some case studies and victories you have achieved in the court.
PPC for your law firm
Pay per click is effective in getting people on your website fast. These ads are served up top or sometimes on the side. Because they are on top, they are more likely to be clicked on. While some search engines will put them in with the regular results, the word “ad” will be next to it. With PPC, it is also vital that we take the time to do keyword research to determine the best keywords for your industry. We will then set everything up and monitor it closely for ways to improve your PPC experience. It is that simple.
PPC, combined with proper SEO, can be a powerhouse for your business. These marketing strategies work together. SEO typically takes some time to see results. But PPC takes very little time and is a great way to get started with new clients. People are always on the internet looking for attornies in various areas of the law. We speak with you to determine who your best clients are and go after those terms. This could be a “drunk driving attorney” or “divorce lawyer.” From there, we will do keyword research to determine which are the best terms for your area.
