Does Your Firm Need Traffic? In need of law firm marketing specialists?
Law firm marketing and local search engine optimization (SEO) is geared to find the law firm clients looking for your services. This is based on keyword intent. If you’re an immigration attorney, you don’t want general legal representation inquiries. You want calls for the specific legal service you offer, right?
Lawyers go years to school to learn their traits. Being a good law firm that gets results isn’t the only thing that will get clients through the door. You need to make yourself an online presence. That presence needs to be up to date and full of information that people are looking for when they are looking for your services. You want people to find you and understand what type of law this particular law firm does.
Having proper content and amazing copy will help convert the traffic and visitors that come to your site. It’s not as easy as just having a beautifully designed website that is appealing to the eye and all of the sudden the internet knows who you are. If you are looking to convert visitors to clients, then you need a professionally designed website that has SEO in mind while establishing yourself and your legal practice as experts and/or specialists in your specific type of legal practice.
Law Firm Marketing Services – Search Optimization
SEO will be done in a fashion that will show your competition you do, in fact, mean business. We can work your website in a fashion that will allow it to climb the search engines and get results. While a fully optimized website is very important in getting you to the top of the search engines. You will also need to have some backlinks and other properties built to improve your brand. Your brand’s logo, colors, and slogan will be the same across the board.
We offer niche-specific law firm marketing services with industry-leading SEO services that are geared toward the clients that are looking for you. We will sit down and go over the details of what you can expect. Our team of experts will do extensive keyword research that will give us the cutting edge on what keywords to rank for. We will work diligently on the website but SEO does take time and patience.
Law Firm Marketing Strategies
Law firm marketing strategies are important for your law firm to get off on a good start. We not only build aesthetically pleasing websites but ones that are geared to rank and outperform those in the area. We will do Pay per click marketing and SEO along with social media marketing. It is our goal to improve the number of leads you get through your door.
Law firm pay per click
Law firm pay per click (PPC) is a beautiful way to get things rolling. While SEO is an excellent marketing tool, it takes time and patience. However, with pay per click, once the landing pages are developed, and the marketing copy is written, it is merely ready to go.
The object is, you pay when they click. Our job is to get your potential client to click and call or set up an appointment. We will write up the ad in a manner that will draw them into your landing pages or website; from there, the site is set up so that it is easy to navigate. The site will be loaded up with information about the services that you offer. We believe that it is essential to explain the type of services you offer, maybe tell about some case studies and victories you have achieved in the court.
PPC for your law firm
Pay per click is effective in getting people on your website fast. These ads are served up top or sometimes on the side. Because they are on top, they are more likely to be clicked on. While some search engines will put them in with the regular results, the word “ad” will be next to it. With PPC, it is also vital that we take the time to do keyword research to determine the best keywords for your industry. We will then set everything up and monitor it closely for ways to improve your PPC experience. It is that simple.
PPC, combined with proper SEO, can be a powerhouse for your business. These marketing strategies work together. SEO typically takes some time to see results. But PPC takes very little time and is a great way to get started with new clients. People are always on the internet looking for attornies in various areas of the law. We speak with you to determine who your best clients are and go after those terms. This could be a “drunk driving attorney” or “divorce lawyer.” From there, we will do keyword research to determine which are the best terms for your area.
Website Design in South Florida With Your Return on Investment built into the pricing.
Your website design will be custom to your law firm. We will use your logo, colors, and slogans. We want to work with you to create a compelling website that will convert to phone calls and inquires. It is essential that it is structured for SEO but also offers a great user experience. When people are looking for reliable legal representation, they will find your website that is creative, compelling, and full of useful information.
Gone are the days where people are finding their legal representation from tv ads, print, or radio. People are going to the internet with all of their questions and finding local services that can help them. They will do an internet search to find that attorney they need for or seek representation for their problem. This is very common these days. People often are looking at their phones in waiting rooms, on planes and in general. Most people get a bit annoyed by this habit, but as marketers, we see a bigger picture. That is a space in which you can get in front of your target audience.
We Can Help You Build A Presence Where After Time You Will Always Be One Of The Most Prestigious Attorneys in Your Area
We want to take your marketing to the next level. Let’s show your clients what you are made of and what your background is. If you have a current website that is aged or are looking to design a brand new website, we can help. We build lawyer websites from scratch and the right way with proper SEO and navigation.
We take the time to listen to your needs and the desired outcome in your marketing campaign. Give us a call and let’s get you in some qualified leads now.