Drug Rehab Marketing & Advertising for Detox Centers
There’s been a stigma passed upon the drug treatment industry due to several “bad players” and unscrupulous drug treatment marketing strategies. The reality is there are some very good programs for drug addiction and alcoholism. However, what many fail to do is represent themselves and their message through different digital channels effectively. We can help you achieve this with our methods to ethically and affectively provide proper rehab marketing strategies.
Drug rehab marketing takes a special touch to ensure that you speak to your preferred audience while also understanding the services that you are marketing for. The US is facing a huge drug problem, worse than anyone has seen before. Because of this, there is more of a need than any other time in history for people of all walks of life to seek help. Illegal drug use is on the rise with a little under 10% of the population admitting they have used an illegal drug in the last 30 days. According to the National Institute of Drug Abuse 24.6 million Americans are using illicit drugs in any given month. We are in crisis and we understand that there is a huge need for people to find the help that they need. With the death toll from drugs on the rise, the need for drug rehab is overwhelming.
Increase in Competition in Drug Rehab Marketing
As the need rises, so does the number of rehab centers, creating even more competition than ever before. All of these same treatment centers are chasing the same pool of people using the same keywords. Those potential patients could mean a great payout, so getting them to convert is vital. They are looking to be found by the loved ones of the addict. This is their child, parent, grandparent, or friend and it means a lot to them to find just the right facility. They will be doing research and checking out your website and information that your site has to offer. While they are frantically looking it is the job of the website to catch their attention and stand out. Once you get someone on the site, the next step is to keep them there and finally to get that phone call.
You are looking for results for your marketing dollars.
To get results you need to rank your website. But, the algorithms of the current search engines have grown to be better than ever before. Before, you could simply make a site and focus your site’s keywords around the keywords that you are interested in. But, remember, there are many other rehabs that are interested in your keywords as well. Which is why Google, the largest search engine started changing their algos to seek out websites that were not only focused around their keywords but also offered informative content that would be of interest to those that are searching. These changes were important in giving the ultimate user experience.
Contact Us for Our Complete Approach for Drug Treatment Marketing Strategies
While targeting keywords is still very much important, it is also important that you include informative content that will help your visitor see that you are different than all the others out there. You are informative and talk about your approach to addiction as well as the addiction itself. This is the complete approach that we are taking in order to ensure that you are getting the right people to your website. If you have a drug rehab treatment center and are looking to get more leads from online, give us a call.