Construction Lead Generation
Marketing Services and Lead Generation for Construction Companies in Palm Beach and Broward County
SEO is a great way to drive traffic to your website and get your company known, it tends to be a bit slower than that of pay per click. Many companies looking for construction leads in Southern Florida are turning to pay per click to get started and fill in the gaps when they need to find work. This is a very viable way to run a business as well. Pay per click is a very effective tool that can be turned on and shut off as needed. However, you need to target people with the exact keyword phrases they are using to find your specific services.
We will take the time to do proper keyword research. It is important that you also tell us what services you’d like to get more business for. Sure you can have a beautiful website with all kinds of images of your work, but it doesn’t help you build sales without visitors.
Construction Leads Through Pay Per Click
What is pay per click (PPC)? Have you ever noticed that there are little boxes found on the top of the search engines or sometimes the sides? These typically will have a small “ad” printed near them. These can be found in both Bing and Google and are the ads that are set up by marketers. If you click on these ads they will be charged a fee. This fee is set by the marketplace and determined by the demand. When people search for things that contain the keywords chosen, the ad will appear at the top. We would set these up for you and when someone clicks on the ad they will be taken to your website. It is a very quick and easy way to gain traffic and sales.
Customized & Exclusive Construction Leads
From a marketing standpoint, PPC is the easiest to get started with getting traffic to your website. If your website is stuck on page two or even further, this is a great option for you. This can be fully customized to target a specific group of people that you are wanting to market too. Don’t waste money and efforts on newspaper, radio or tv marketing, as you don’t know who you are marketing too. That is a very old fashion method of advertising. Postcards and fliers aren’t as effective either and they are time-consuming and costly. Use your advertising dollars wisely and get customized PPC campaigns set up by the experts.